The Certification in Hotel Industry Analytics (CHIA)
The “Certification in Hotel Industry Analytics” is being offered globally to undergraduate/graduate students, professors, and industry professionals through a joint effort between STR, AHLEI and ICHRIE. Over 18,000 CHIA certifications have been granted since the certification was launched in 2012. The CHIA is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs and a growing number of hotel industry professionals are obtaining the designation. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. After attending the workshop, participants will have the opportunity to take the certification exam. More details will be provided. Upon passing the exam, recipients receive a certificate and can use the CHIA designation on their business cards and resumes/CVs.
The Certification in Advanced Hospitality and Tourism Analytics (CAHTA)
The “Certification in Advanced Hospitality and Tourism Analytics” (CAHTA) is being offered globally to undergraduate/graduate students and professors by STR with multiple industry endorsements. The CAHTA is a natural progression above and beyond the popular CHIA which has been received by over 16,000 students and professionals.
The CAHTA is a comprehensive training program on hotel and tourism research projects with a focus on experiential learning and industry relevance. Participants demonstrate step-by-step analytical skills to conduct popular research. Students observe a range of case scenarios and then apply what they have learned to complete their own research project. They must also pass a thorough certification exam. The training can be personalized related to a geographic area, type of research or related to the needs of a school or class.